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IMS (IP Multimedia Subsystem) is an architectural framework for delivering IP multimedia to fixed and mobile users. IMS promises to facilitate the blending of quad-play services (voice, video, TV and mobility) in interactive, personalized ways. Delivery of a quad-play bundle, with one monthly-bill, is a highly desirable objective for service providers of all types – especially wireline operators.
Such an offering would allow service providers to achieve a higher ARPU (average revenue per user), reduce customer churn, and win new subscribers. As we will see, the IMS architecture also offers the ability to reduce OPEX (operating expenses) and is a means of rapidly deploying new and unique combinations of services.
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